How to support other women in business

From time immemorial women have been conditioned to be competitive towards and envious of other women because of the lack of job opportunities. Times have been changing and more and more women-powered organisations and start-ups are coming up leading to better female relationships.
It has been rightly saying, “A woman alone has power, collectively we have an impact”. So we have listed out a few steps in which you can support your fellow women in business. 

1) Connect with them on Social Media 

Social media is the best platform for business owners to reach their potential customers and also build a relationship with the already existing ones. Simply leaving positive reviews and engaging with their content and promoting it might help them find new clients to work with and grow their business. 

2) Refer their work to others 

It is time that we reversed the stereotype claiming that women are always “jealous” and never support one another. We can collectively change that mindset by supporting and referring the work of female entrepreneurs to people we believe could be beneficial to their business.  

3) Find ways you can work together 

Women are often faced with hurdles while starting a business such as unconscious bias and lack of support from family. Make sure to invest your time to mentor, support and directly help a women business owner. Creating partnerships is also an amazing way for two people to bring their individual calibre into the venture. 

4) Don’t see other women as competition but a wing woman to both your success 

Women have often been marginalised in workspaces. Instead of fighting together for our equal rights, we often forget who the real enemy is and end up fighting each other. It is essential for women to stand up against prejudices and help each other in their professional ventures. In fact, new research in the Harvard Business Review finds that women benefit more from collaboration with other women than the competition.

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